Cookie Policy

LAST UPDATED AND EFFECTIVE AS OF: Aug 20, 2025

What are Cookies?

Our website uses cookies, like most sites do, to help provide you the best experience we can. A cookie is a small piece of data that a website asks your browser to store on your computer or mobile device. The cookie allows the website to “remember” your actions or preferences over time.

First-Party Cookies

First-party cookies are placed by us and are used to allow you to use the website and its features and to assist in analytics activities.

Third-Party Cookies

Our website, like most websites, includes functionality provided by third parties. Those third parties may place their cookies on your device and use them to recognize your device when you visit our website. These third parties collect and use this information pursuant to their own privacy policies. Third-party cookies enable certain features or functionalities to be provided on the website (e.g. an embedded YouTube video).

How are cookies used for advertising purposes?

Cookies and ad technology such as web beacons, pixels, and anonymous ad network tags help us serve relevant ads to you more effectively. They also help us collect aggregated audit data, research, and performance reporting for advertisers. Pixels enable us to understand and improve the delivery of ads to you, and know when certain ads have been shown to you. Since your web browser may request advertisements and web beacons directly from ad network servers, these networks can view, edit, or set their own cookies, just as if you had requested a web page from their site.

Although we do not use cookies to create a profile of your browsing behavior on third-party sites, we do use aggregate data from third parties to show you relevant, interest-based advertising. You can opt out of off-site and third-party-informed advertising by adjusting your cookie settings. Opting out will not remove advertising from the pages you visit, but, instead, opting out will result in the ads you see not being matched to your interests. This implies that the ad(s) you see will not be matched to your interests by those specific cookies.

How do I reject and delete cookies?

You can choose to reject or block all or specific types of cookies set by virtue of your visit to Practical Magic’s website by clicking on the cookie preferences on our website(s). You can change your preferences for this website and/or the websites of any third party suppliers by changing your browser settings. Please note that most browsers automatically accept cookies. Therefore, if you do not wish cookies to be used, you may need to actively delete or block the cookies. If you reject the use of cookies, you will still be able to visit our website but some of the functions may not work correctly. You may also visit www.allaboutcookies.org for details on how to delete or reject cookies and for further information on cookies generally. By using our website without deleting or rejecting some or all cookies, you agree that we can place those cookies that you have not deleted or rejected on your device.

• Cookie
  Description
  Opt-Out Link
• Acast
  The Acast tag allows us to perform campaign reporting, optimize campaigns effectively and unlock valuable insights about website visitors that may come via the campaigns we run with Acast assisting with attribution and overall performance.
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• Adara
  The Adara tag allows us to perform campaign reporting, optimize campaigns effectively and unlock valuable insights about website visitors that may come via the campaigns we run with Adara assisting with attribution and overall performance.
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• Amazon
  The Amazon tag allows us to perform campaign reporting, optimize campaigns effectively and unlock valuable insights about website visitors that may come via the campaigns we run with Amazon assisting with attribution and overall performance.
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• Azerion
  The Azerion tag allows us to perform campaign reporting, optimize campaigns effectively and unlock valuable insights about website visitors that may come via the campaigns we run with Azerion assisting with attribution and overall performance.
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• Basis
  The Basis tag allows us to perform campaign reporting, optimize campaigns effectively and unlock valuable insights about website visitors that may come via the campaigns we run with Basis assisting with attribution and overall performance.
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• Captify
  The Captify tag allows us to perform campaign reporting, optimize campaigns effectively and unlock valuable insights about website visitors that may come via the campaigns we run with Captify assisting with attribution and overall performance.
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• Carvertise
  Carvertise uses a tracking pixel on client websites to measure the impact of their out-of-home (OOH) advertising campaigns, specifically website lift. This pixel, placed on the client's website, allows Carvertise to track how their car-based advertising affects website traffic and conversions. By analyzing this data, Carvertise can demonstrate the effectiveness of their campaigns and provide clients with valuable insights into campaign performance.
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• Cluep
  The Cluep tag allows us to perform campaign reporting, optimize campaigns effectively and unlock valuable insights about website visitors that may come via the campaigns we run with Cluep assisting with attribution and overall performance.
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• CR8
  The CR8 tag allows us to perform campaign reporting, optimize campaigns effectively and unlock valuable insights about website visitors that may come via the campaigns we run with CR8 assisting with attribution and overall performance.
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• Crimtan
  The Crimtan tag allows us to perform campaign reporting, optimize campaigns effectively and unlock valuable insights about website visitors that may come via the campaigns we run with Crimtan assisting with attribution and overall performance.
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• Criteo
  The Criteo tag allows us to perform campaign reporting, optimize campaigns effectively and unlock valuable insights about website visitors that may come via the campaigns we run with Criteo assisting with attribution and overall performance.
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• Cybba
  The Cybba tag allows us to perform campaign reporting, optimize campaigns effectively and unlock valuable insights about website visitors that may come via the campaigns we run with Cybba assisting with attribution and overall performance.
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• DAX
  The DAX tag allows us to perform campaign reporting, optimize campaigns effectively and unlock valuable insights about website visitors that may come via the campaigns we run with DAX assisting with attribution and overall performance.
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• Division-D
  The Division-D tagging allows us to perform campaign reporting, optimize campaigns effectively and unlock valuable insights about website visitors that may come via the campaigns we run with Division-D assisting with attribution and overall performance.
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• Facebook
  Facebook cookies enable us to understand if you complete certain actions on our website(s) after you have seen or clicked through one of our advertisements served on Facebook, Instagram, or a partner in Facebook's advertising network. Facebook uses this cookie to understand the content with which you have engaged on our website(s) so they may subsequently deliver some targeted advertisements to you.
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• Fifty
  The Fifty tag allows us to perform campaign reporting, optimize campaigns effectively and unlock valuable insights about website visitors that may come via the campaigns we run with Fifty assisting with attribution and overall performance.
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• Goodreads
  Goodreads uses your personal information to display interest-based ads for features, products, and services that might be of interest to you. Goodreads does not use information that personally identifies you to display interest-based ads.
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• Google Analytics
  We use Google Analytics to understand how our media campaigns work and how you interact with our website in order to improve the user experience.
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• Google Marketing Platform
  Google Marketing Platform cookies enable us to understand if you complete certain actions on our website(s) after you have seen or clicked through one of our advertisements served via Display & Video 360, Search Ads 360, or Campaign Manager 360. Google Marketing Platform uses this cookie to understand the content with which you have engaged on our website(s) so they may subsequently deliver some targeted advertisements to you.
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• Google Tracking Cookies
  Google tracking cookies enable us to understand if you complete certain actions on our website(s) after you have seen or clicked through one of our ads served via Google. Based on the content you have engaged with on our websites Google are able to deliver some targeted ads across other Google partner websites.
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• GroundTruth
  This Web Engagement Pixel is designed to measure a wide range of user actions after they click an ad and land on your website. It provides a deep understanding of the entire post-click customer journey.
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• GumGum
  Cookies and other ad technology such as beacons, pixels, and tags help us market more effectively to users that we and our partners believe may be interested in GumGum. They also help provide us with aggregated auditing, research, and reporting, and know when content has been shown to you.
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• Hotjar
  Hotjar is the processor of data that a website may collect about you. We store this data for the website owner to access through Hotjar’s behavior analytics software. We do not access it for our own needs and will never harvest or sell this data, ever.
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• LinkedIn
  The LinkedIn tag allows us to perform campaign reporting, optimize campaigns effectively and unlock valuable insights about website visitors that may come via the campaigns we run with LinkedIn assisting with attribution and overall performance.
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• LiveIntent
  LiveIntent collects and uses data about individual consumers for the limited purpose of helping our clients identify and reach their intended audiences. We use a lot of data to create these audiences, which in turn allows our clients to serve more relevant advertising for consumers and better target their marketing campaigns.
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• Locala
  ASK LOCALA uses a proprietary solution that allows its clients to obtain detailed statistics on the traffic of geographic areas—including physical points of sale—whether as part of an advertising campaign or not.
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• Magellan AI/SXM
  A Magellan AI pixel installed on your website captures visitors' IP addresses and your key conversion events.
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• MiQ
  The MiQ tag allows us to perform campaign reporting, optimize campaigns effectively and unlock valuable insights about website visitors that may come via the campaigns we run with MiQ assisting with attribution and overall performance.
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• Next Millennium
  Next Millenium collects information for use about the user when they use the Service or interact with us offline, including information a user provides when they register an account, update their profile, access our content, make a purchase, or contact us.
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• OpenTable/Kayak
  The OpenTable/Kayak tag allows us to perform campaign reporting, optimize campaigns effectively and unlock valuable insights about website visitors that may come via the campaigns we run with OpenTable/Kayak assisting with attribution and overall performance.
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• Ozone
  Ozone uses cookies to enable advertisers to make online adverts relevant to you, and enable Publishers to sell advertising space on their sites.
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• Pinterest
  The Pinterest tag allows us to perform campaign reporting, optimize campaigns effectively and unlock valuable insights about website visitors that may come via the campaigns we run with Pinterest assisting with attribution and overall performance.
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• Quantcast
  The Quantcast tag allows us to perform campaign reporting, optimize campaigns effectively and unlock valuable insights about website visitors that may come via the campaigns we run with Quantcast assisting with attribution and overall performance.
  Learn More
• Reddit
  The Reddit tag allows us to perform campaign reporting, optimize campaigns effectively and unlock valuable insights about website visitors that may come via the campaigns we run with Reddit assisting with attribution and overall performance.
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• Seedtag
  Seedtag pixel tracking tags are used to track user behavior and gather data for advertising purposes, primarily within the context of contextual advertising. This data is crucial for Seedtag's contextual advertising approach, which focuses on matching ads to the content of a webpage rather than relying on user-specific data like browsing history.
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• Snapchat
  The Snap tag allows us to perform campaign reporting, optimize campaigns effectively and unlock valuable insights about website visitors that may come via the campaigns we run with Snapchat assisting with attribution and overall performance.
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• Snowplow
  The Snowplow tag allows us to perform campaign reporting, optimize campaigns effectively and unlock valuable insights about website visitors that may come via the campaigns we run with Snowplow assisting with attribution and overall performance.
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• Spotify
  The Spotify tag allows us to perform campaign reporting, optimize campaigns effectively and unlock valuable insights about website visitors that may come via the campaigns we run with Spotify assisting with attribution and overall performance.
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• Storygize
  The Storygize tag allows us to perform campaign reporting, optimize campaigns effectively and unlock valuable insights about website visitors that may come via the campaigns we run with Storygize assisting with attribution and overall performance.
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• The Trade Desk
  The Trade Desk tag allows us to perform campaign reporting, optimize campaigns effectively and unlock valuable insights about website visitors that may come via the campaigns we run with The Trade Desk assisting with attribution and overall performance.
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• Ticketmaster
  The Ticketmaster tag allows us to perform campaign reporting, optimize campaigns effectively and unlock valuable insights about website visitors that may come via the campaigns we run with Ticketmaster assisting with attribution and overall performance.
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• TickX
  The TickX tag allows us to monitor and analyze web traffic and can be used to keep track of user behavior.
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• TikTok
  The TikTok tag allows us to perform campaign reporting, optimize campaigns effectively and unlock valuable insights about website visitors that may come via the campaigns we run with TikTok assisting with attribution and overall performance.
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• Tradedoubler
  The Tradedoubler tag allows us to perform campaign reporting, optimize campaigns effectively and unlock valuable insights about website visitors that may come via the campaigns we run with Tradedoubler assisting with attribution and overall performance.
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• X (formerly Twitter)
  X cookies enable us to understand if you complete certain actions on our website(s) after you have seen or clicked through one of our advertisements served on X. X uses this cookie to understand the content with which you have engaged on our website(s) so they may subsequently deliver some targeted advertisements to you.
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• YouTube
  We embed videos or insert links to videos from YouTube on our website(s). As a result, when you visit a page with content embedded from or linked to YouTube, you may be presented with cookies from YouTube.
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